Instagram for TV is now rolling out to Samsung smart TVs in the United States, expanding Meta’s big-screen experience beyond Amazon Fire TV and Google TV devices. The app is available on Samsung TV models released in 2020 and later, bringing Instagram Stories, Reels, and creator content directly to the living room.
The expansion matters because Instagram is increasingly positioning itself as a platform that can be enjoyed beyond smartphones. With support now reaching one of the largest smart TV brands in the US, users can watch content on larger screens and share viewing experiences with friends and family more easily.
Instagram first launched its dedicated TV app for Amazon Fire TV devices in December 2025 before expanding to Google TV in early 2026. The latest rollout adds Samsung smart TVs to the supported device list, significantly increasing the app’s reach across US households.
The TV app allows users to browse Reels and watch Stories from friends and creators on a larger display. Instagram has also introduced interest-based Channels that organize content around categories such as sports, comedy, travel, music, and specific creators, making discovery more structured for television viewing.
